Newest addition to the fleet is a Bronica ETRS medium format film camera. Manufactured around 1981 the Bronica was a lower cost, but still high quality alternative to the Swedish Hasselblad 500 series. I will be shooting though a 75mm f/2.8 and the wonderful 150mm f/3.5 lenses. The first test rolls of film are off to the developers and I will post pictures soon.
Why a film camera? First – some of my clients are asking for film!
Next, film, especially medium format film, gives a few things digital cannot. Medium format film has a much higher resolution and detail than digital sensors. Film has a different “look” and “feel”, in fact a huge number of digital filters are designed to try and mimic the look of film.
Film is also a different shooting process. Film demands you slow down and get everything right. Posing and composition are so important and you wait for the decisive moment with film – not just rattle off 12 shots. Film photo sessions are just more relaxed and intimate. For me the best part of photography is meeting and getting to know people so film is just perfect.
The down side is film is expensive! When you know each roll is going to cost $30 or more you make each frame count!
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